Return on investment (ROI)

When you work with me you can expect quality results and a return on your investment.

What you can expect from a well-designed, user-focused website

  • increase in visitor satisfaction with your site, which can increase the number of people who visit your site through positive word-of-mouth
  • increase in the time that visitors spend on your site, which can increase sales
  • increase in the number of visitors who click through from the homepage to a specific part of your site
  • increase in the perceived value of your products or services.

Return on investment for government websites

When it comes to government websites, you could see additional benefits such as:

  • less phone calls to your call centre when information is easier to find on your website, resulting in reduced operating costs
  • more people using online services, which may be cheaper for your organisation to provide than the traditional equivalents (mail, fax)
  • more people being able to find and understand the information on your website, improving your website’s value.
  • improved staff recruitment.
  • Related article: Do government agencies and non-profits get ROI from usability?

Benefits of working with me specifically

  • receiving good advice and direction based on more than 10 years of hands-on industry experience
  • fast production of high-quality work, saving you time
  • expert design skills to lead visitors through your site, increasing the chance of sales and satisfied customers
  • adherence to web standards, a way of ‘future-proofing’ your site
  • adherence to web accessibility standards, providing protection from accessibility breaches and ensuring the widest possible audience can access your site
  • my experience to advise if additional contractors are needed, saving you time.

Return on investment from good visual design

Visual design importance is summarised well by user experience experts, Peak Usability. They explain how users assess a website’s credibility based on the visual design, including the site’s layout, typography, font size and colour.

Peak Usability describe how visually appealing designs:

  • are perceived as easier to use even if they are not
  • foster a more positive attitude
  • encourage creative thinking and problem solving
  • make users more tolerant of usability and design problems
  • are more likely to be trusted.

Whereas less aesthetically pleasing designs:

  • may not be accepted or trusted by users
  • stifle creativity and narrow users’ thinking.

According to Peak Usability, visual design is more than the final paint job and polish on your website. Good visual design can guide the user towards completing their goals and having a positive experience on your website.

Numeric ROI measurements, and how to drive traffic to your site

Please be aware I don’t provide numeric ROI measurements for websites (such as a certain number of guaranteed visits, sales, or search engine placement) because my services are only one part of what should be a larger campaign to inform, attract and convert your target audience.

Once your website is complete it's very important to actively drive traffic to it. There are a range of ways to do this online including:

Offline marketing is also extremely important. Some good resources are:

At the close of every project I also provide each of my clients with additional ideas, customised specifically for their target market, to help them drive traffic to their website.

Contact me for more information or request a free quote.

7 reasons to work with me

10 years+ experience
I have a proven track record in delivering effective websites on time and to budget. My expertise comes from more than 10 years' experience designing and building websites for government and commercial clients.

10% discount on your total fee
I offer a 10% discount on the total cost for payments made in full up-front.

Fixed pricing
I bill by project (not by the hour) so you'll always know the total cost up-front.

High quality work
I don't settle for anything less than the highest standards. Rest assured you'll always get the work of a skilled professional.

I listen to you
I take the time to understand your business, your goals, and your customers. This helps me create the best individual solution for your needs.

Project management skills
I can manage the production of your website from start to finish. This saves you time and means you can work with just one point of contact.

Your success is important to me
I look after my clients. I understand the investment involved in a quality website and work hard to provide as much
return on that investment (ROI) as possible


If you're interested in working together, please contact me, or request a quote for your next project.